Company
Netflix
Role
Product Designer
Time Frame
5 day sprint
Challenge #1
Identifying an issue for Netflix was the biggest challenge I faced. I often wondered what issues a large company like Netflix could encounter.
Challenge #2
I made this project more challenging by not researching existing design systems for Netflix. As a result, I had to design components from scratch, adding to the complexity of the project.
Brief
During this 5-day sprint, I conducted research on Netflix competitors and their position in the market. I performed both quantitative and qualitative research, gathering information on user pain points and needs. Based on this research, I concluded what Netflix needed to differentiate itself in the entertainment industry. I defined the MVP (Minimum Viable Product) through user testing and feedback.
User #1
"I frequently receive show and movie recommendations from my friends"
User #2
"I usually turn to Netflix when I have some downtime"
Research
Entering the research phase with a strategic focus on identifying areas for potential enhancement within Netflix, I initially felt somewhat apprehensive about taking on this project, considering Netflix's already established success. However, as I delved deeper into the analysis, I unearthed common issues experienced by users and identified a notable gap in the entertainment industry.
Findings #1
80% of respondents maintain subscriptions with other streaming platforms.
Findings #2
60% rely on friends for content recommendations.
Solution
The introduction of a social feature on Netflix represents a significant enhancement to the user experience. This feature allows users to seamlessly connect with their friends, enriching their viewing choices. By providing access to a curated list of their friends' most-watched movies and shows, Netflix fosters a sense of community and engagement within its platform. This curated list acts as a personalized recommendation system, offering valuable insights into the preferences and tastes of one's social circle. Users can easily discover new content aligned with their interests while enjoying shared experiences with their friends. This social aspect not only enhances the overall entertainment experience but also cultivates a stronger sense of belonging and interaction among Netflix subscribers.
Key Features
in-app friend list
View friends most watched shows/movies
Get recomondations from friends in-app
Personalize your profile with a folder of your favorite shows/movies to showcase to friends
Friends list view, friend profile, and customized show/movie list
Add friends by sending a email invite or Link from your contacts